New Influencer Regulations in Dubai: The Complete Legal Guide for 2025

By Roberto Manzi – June 18, 2025

This article provides an in-depth look at the new rules to become in dubai influencer license, essential for content creators and business owners in the region. With the rise of social media platforms, uae social media influencer play a significant role in marketing, and understanding the legal landscape is crucial for compliance and success.

🔗 Table of Contents

Do You Need a License to Be an Influencer in Dubai?

Yes. Since 2023, anyone publishing professional and paid content—whether directly or indirectly—is required to obtain:

More on this: MP Elites Blog

Types of Required Licenses

1. Trade License

Needed if you monetize content, sign contracts, or promote products.
Where to get it: UAE Free Zone or Department of Economic Development (DED).

2. Media License

As influencer marketing continues to evolve, staying informed about the changing regulations will help you navigate your business effectively. In this guide, we’ll explore the types of licenses required and the step-by-step application process.

The requirement for licenses ensures that influencers in the uae operate within the legal framework, which protects consumers and maintains the integrity of the industry. It is vital to comprehend the implications of these regulations on your business operations.

Authorizes you to publish content professionally.
Where to get it: UAE Media Council or included in some Free Zone packages.

3. Finfluencer License (SCA)

Required for financial content: analysis, broker reviews, investment promotion.
Where to get it: SCA portal or via authorized providers like MP Elites.
Free for the first 3 years.

When Do You Need the Finfluencer License?

You need it if you talk about finance, trading, investing, or promote financial tools/services. You don’t need it if you focus on lifestyle, fashion, travel, etc., and avoid financial topics.

How to Apply for the Licenses

Having a Trade License is critical for any influencer monetizing their content. It legitimizes your business activities and enables you to enter into contracts with brands. This license is also a prerequisite for obtaining other licenses, such as the Media License.

A Media License is indispensable for those looking to publish or promote content actively. This license protects your rights as a content creator while ensuring that the content meets the standards set by the UAE Media Council.

LicenseWhere to ApplyNotes
Trade LicenseDED or Free ZonesAllows invoicing and residence visa
Media LicenseUAE Media CouncilMandatory for publishing public content
Finfluencer LicenseSCA PortalFree for 3 years, required for financial content

⚠️ Risks of Operating Without Licenses

If your content falls under financial advisories or investment promotions, obtaining a Finfluencer License is non-negotiable. This unique license is tailored for influencers who deal with financial topics, ensuring that the advice provided is credible and complies with regulatory standards.

As per Federal Decree Law No. 55/2023:

Understanding the timing for acquiring a Finfluencer License is essential. If your influence extends to finance, you are obligated to have this license even if your content is not primarily focused on financial products.

  • Fines up to AED 1,000,000
  • Suspension or closure of activity
  • Content removal
  • Potential civil lawsuits

The application process for licenses can feel overwhelming, but knowing where to start can simplify matters. Carefully collecting the necessary documents and understanding the specific requirements for each type of license will facilitate a smoother application.

FAQ: Common Scenarios

Not adhering to licensing requirements can lead to severe consequences, including hefty fines and potential closure of your operations. It’s crucial to stay informed and compliant to avoid these pitfalls.

  • Resident visa = influencer? No, you still need Trade + Media License.
  • Foreign clients only? Yes, you still need UAE licenses if operating from UAE.
  • Not monetizing yet? Yes, still required if content is public or strategic.
  • No license needed? Only if private, occasional, and unpaid content.

Expert Support Contacts

MP Elites Consulting – specialists in licensing influencers and content creators in the UAE.

📱 +971 56 979 4430 (WhatsApp)
📧 info@mpelitesconsulting.com
🌐 mpelitesconsulting.com

Frequently asked questions about influencer licensing can help clarify common misconceptions. Understanding nuances such as the difference between having a resident visa and needing a Trade License can prevent legal issues.

For personalized guidance, consulting with professionals who specialize in influencer licensing is highly recommended. Expert advice can streamline the licensing process and ensure all requirements are met.

To reach out for expert assistance, consider connecting with MP Elites Consulting for comprehensive support throughout your licensing journey.

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